Article of the month
5 consumer behaviours during COVID-19
Our observations from the Australian market, and what you should be doing about them.
Consumer behaviour, especially for liquor and FMCG goods has changed significantly in the face of the Covid-19 pandemic. Here are some observations from the Australian market and its consumers, and what you can do to react to these changes.
More than perhaps any other generation before them, millennials are all about convenience. They don’t rent DVDs, they stream Netflix; they don’t order from a restaurant, they have ÜberEats deliver it to them. Alcohol retailers aren’t missing out, increasing their online presence and range, and offering the delivery styles these consumers expect.
