Winterhalter
Client: Winterhalter
Skills: Full outsourced marketing, web management, SEO and SEM
Website: www.winterhalter.com
We acted as Winterhalters outsourced marketing agency - producing everything from Newsletters and PR Content, Annual Product brochures, through to event branding and Social Media management.
The Mercedes Benz of commercial glass and dishwashers, that’s the unofficial, totally non-brand guideline explanation of this incredible global food services business.
With 75% of the worlds top 100 restaurants and 65% of Australia’s top 50 restaurants now using their machines this is a business where the product is the real star. Getting that message out into the Australian market was a different story, that’s where we came in.
With minimal brand exposure and sales the business set up a fully owned country subsidiary, in effect a start-up, all be it backed by a family global business powerhouse. Our job was to build out the marketing strategy, engage in the B2B customer base in the beverage and hospitality space.
Running the full marketing mix of content, Social, eDM, SEO and SEM we were their outsourced marketing agency. Producing everything from Newsletters and PR Content, Annual Product brochures, through to event branding and Social Media management.
From zero to hero…Well maybe not quite zero, but within 6 years the business was turning over $12.5 million.
“Just the Drop are an integral part of the business and have assisted us in establishing Winterhalter and its brands as the leading premium commercial glass and dishwasher brand in Australia. I wouldn’t hesitate in recommending them to any business looking to drive growth.
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