Born & Raised Wines
Client: Born & Raised Wines
Skills: Branding & Packaging
Project partner: Thirst Craft
Website: www.bornandraisedwines.com.au
Seven years after their launch, Born & Raised, a producer of low-intervention, small-batch wines from Heathcote, Victoria, needed to grow up and mature its brand without losing its playfulness. See how we achieved this for them in collaboration with our brand partner, Thirst Craft.
Working with our brand partner Thirst Craft, we undertook a full rebrand, including label, brand mark and presence. We created a content strategy that is a fusion of liquor categories, mixing spirit and craft beer inspirations with natural wine principles to create a light and modern tone that appeals across multiple buyer audiences.
To encourage exploration and recruit curious wine drinkers each label has a different artwork, that plays on the textures of the organic, naturally and sustainably produced grapes, and the wine-making influence that hones or nurtures what has been given.
Grape varietals and origins are detailed under ‘born’ while the wine makers’ methods are revealed under ‘raised’. Paired with evocative colour palettes that visualise the characteristics of each wine, punchy variant names and a playful brandmark, this endlessly flexible system is both bold and beautiful.
With two international design awards already won, increased sales and export interest the new direction is leasing new life into the business.
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