https://www.justthedrop.com.au/home daily 1.0 2023-05-15 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564556205363-26P6FWMQ5XO2D44IGTY3/Riedel-GVS-Logo-BLACK-Logo-Transparent-Background-300x233.png Home - Riedel - The Wine Glass Company https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564556204949-GLRKSPK2RRRDX9OJ5RX6/SAint+Wine_White%26Gold.png Home - Saint Wine https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564556205002-ABQKEIBXOWE0H6F1QJPC/logo-diversified-mobile.png Home - Diversified Communications Australia https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564556205648-JW42YJZMKM0XFAJCKO3U/Drinks-Collective.png Home - Drinks Collective Show https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1566161495156-M8R465ASNEGYR5LEWETD/Winterhalter_Gastronom_logo.svg.png Home - Winterhalter Australia https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564556208155-1SLEL271Q8B8OQIWO3LG/Classeq_logo_2018.png Home - Class EQ https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564556210048-BLBFA863NVQWCKAZNL48/LOGO-ANGLAIS.png Home - Loire Valley Wines https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564556210453-82KPVIJ3VV9UCJAKSVOO/Wine+Storage+Aus+Logo+BLACK.png Home - Wine Storage Australia https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1566161489501-0DFOOMH3PBLC0YEZ3RFZ/SWT%2B-%2BMain%2BLogo-500.png Home - Sydney Wine Tasting https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1566161491627-6S8WKK98ESBAQ4ZXXSCD/PTSConsultingGroup-Logo.png Home - PTS Consulting https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1566161496132-IOW1FYKF46ST97O8W9LP/UWS_Logo_Black.png Home - Urban Winery Sydney https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564556206236-JAZQ13BIAN3DGYTF76X2/FFA-Freedom-Platinum-Sponsor-Logo.png Home - Fine Foods Australia - Freedom Group https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1566162302118-NZE27TYCN133QI8AF0EU/static1.squarespace-2.png Home - OneServe Drinks Solutions https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579755648287-I2FJMVGA2D5J0BH2A03W/Logo-drinks-trade-white-orange.png Home - Drinks Trade https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579755934227-TWKWXVJ0WQOPNWCHS2YL/ADF-TradeOrganizationLogo.png Home - Anivin de France https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579756686335-K7I4G9AMEC9NQ34C3PRA/Logo+%281%29.png Home - Vins Alsace https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579756907307-I1QNR40I9OR2WY4P6ATI/static1.squarespace-4.png Home - Born & Raised Wines https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114034995-P9QY6PUCD4VZNUNNSVRS/Accolade-Wines-Logo.png Home - Accolade Wines https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114034992-RQMT5ZJX37TNG84KWPRO/AIX-Rose-Logo.png Home - Aix Vin de Provence https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114036004-XGROWNCDE362AOUN2G5I/Brooks-Hard-Seltzer-Logo.png Home - Brooks Hard Seltzer https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114036021-3QH3694L8SBBKN83YVIP/Business-France-Logo.png Home - Business France https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114037468-N4EXJYLQ0UKERDO2EML0/Conseil-Interprofessionnel-Des-Vins-De-Provence-Logo.jpg Home - Vins de Provence https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114038068-8DOCVV59DIHO8I6BK8SB/EBev-Logo.png Home - eBev https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114038558-1TUDM3SX0RFOVR2714R7/Grant-Burge-Logo.png Home - Grant Burge Wines https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114039379-PA0IMU3C4H6D95YTUUCA/logo-born-to-be-authentic.png Home - Born to be Authentic https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114039834-9AYMO3XQ4TUW794N3L0R/Mack-Schuhle-Logo.png Home - Mack & Schühle AG https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114040182-KDX3Z2BWLLK8Q4GDUD5B/Naoussa-Wines-Logo.png Home - Xinomavro Naoussa Wines https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114040634-BPW2OFSDDV84D87CEX17/NovaCert-Logo.png Home - NovaCert https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114041500-SZ3L82X309GTQVES5L1X/Provolone-Valpadana-logo.png Home - Provolone Valpadana https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114041716-C4V5XYGUUNMLG1G3NOB6/Rushcutters-Wine-Storage-Logo.png Home - Rushcutters Wine Storage https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114042286-EFPKD42JCIX9UL9SZSWP/Seven-Zero-Eight-Gin-Logo.png Home - SevenZeroEight Gin https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114042560-PR5YSTECYFZVJ5XKCXA0/Union-Beverages-Logo.png Home - Union Beverages https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564554943740-JEET3RD44YLM6FD650NR/Blue.png Home https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564556162203-RXODTG4651RX2DHNTS2G/Yellow.png Home https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564554986433-9BQAJH1QO4CIGDLIGYL3/Light+Blue.png Home https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564554298568-6IBLBE6WTECNTCJ7BNAO/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684136092472-LK43WDBUVHK1GB9OW2D3/Just-The-Drop-Background.png Home https://www.justthedrop.com.au/business-strategy daily 0.75 2020-02-11 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564665681086-DL0NN6JS2ZQ45Z1ZZWNT/Yellow.png Business strategy https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564664380718-64V3JMK9AQPTA901DG5K/image-asset.jpeg Business strategy https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564665587184-Q1B48L1LOUFNQWH6HGPT/Blue.png Business strategy https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564554986433-9BQAJH1QO4CIGDLIGYL3/Light+Blue.png Business strategy https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564664852660-C01KECEY85LBRVV5XSUT/image-asset.jpeg Business strategy https://www.justthedrop.com.au/case-studies daily 0.75 2023-05-15 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564667920461-4B28QNA0UIY2MPJ88YZA/image-asset.jpeg Case studies https://www.justthedrop.com.au/case-studies/rorschach-wine-co monthly 0.5 2023-05-15 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1562775830821-MQX5I9UFT1A7ZYZS7O5Z/Transparent-image.png Case studies - Rorschach Wine Co. - Like what we did for this client? Find out what we can do for you by getting in touch today. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1562807336903-3MFNUIT976DL0RF9FPGO/rorschach-wine-co-labels.jpg Case studies - Rorschach Wine Co. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1562807275359-EDGKU8UU9B80IR8WM4LM/Rorscharch-Red.jpg Case studies - Rorschach Wine Co. - Rorschach shiraz bottle with new branding https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564947713867-O4DNW5A65GDZ2ZDGS0SC/Rorschach-portfolio_image.png Case studies - Rorschach Wine Co. - New branding on wine bottles https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1562807398508-72UYG2LPAH4ASN9F5TSG/Rorschach-Chardonnay.jpg Case studies - Rorschach Wine Co. - Rorschach chardonnay bottle with new branding https://www.justthedrop.com.au/case-studies/classeq-international monthly 0.5 2023-05-15 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/f023331d-f84d-4068-90f0-810c58bfc3ff/ClassEQ.jpg Case studies - Classeq International - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564947024160-L8LEBSY9VQHWR32DRKI8/classeq_desktop1.jpg Case studies - Classeq International - The Classeq website on a desktop computer https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564947022772-Q9XT6KJ68QEC9R6N7FU6/classeq_laptop2.jpg Case studies - Classeq International - The Classeq website on a laptop and tablet https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1562775830821-MQX5I9UFT1A7ZYZS7O5Z/Transparent-image.png Case studies - Classeq International - Like what we did for this client? Find out what we can do for you by getting in touch today. https://www.justthedrop.com.au/case-studies/urban-winery-sydney monthly 0.5 2023-05-15 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1566165208769-A7YZDWPN8JRKXYEEACIY/event-space-1500.jpg Case studies - Urban Winery Sydney - The process We know a thing or two about wine and how it’s consumed, so when we were approached by Sydney’s only urban winery we knew we’d be able to deliver their key events acquisition metrics. Utilising OOH media placement in key footfall areas that targeted corporates and those employees most likely to book corporate events, we designed simple messaging ads designed to put Urban Winery into consideration. To-date we’ve helped many eyes to see Urban Winery over the key booking periods for end-of-year events, with bookings increasing 15% MoM since the campaign launch. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1562775830821-MQX5I9UFT1A7ZYZS7O5Z/Transparent-image.png Case studies - Urban Winery Sydney - Like what we did for this client? Find out what we can do for you by getting in touch today. https://www.justthedrop.com.au/case-studies/riedel-australia monthly 0.5 2023-05-15 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564947965595-IXWL5W3NA1YILB1VCMEG/riedel_email.jpg Case studies - Riedel Australia - The email marketing campaign on a mobile device https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564947829443-B5Z8IZA7AFH70DPFPDSV/riedel_ipad.jpg Case studies - Riedel Australia - The Riedel email marketing campaign on a tablet https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1562775830821-MQX5I9UFT1A7ZYZS7O5Z/Transparent-image.png Case studies - Riedel Australia - Like what we did for this client? Find out what we can do for you by getting in touch today. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/b57d4f11-4667-44e7-b2f6-6f2c066b72be/Riedel-Glassware.jpeg Case studies - Riedel Australia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.justthedrop.com.au/case-studies/winterhalter-2 monthly 0.5 2023-05-15 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1566164367204-TB70IMSTNZ451NY1KMQG/Screen+Shot+2019-08-18+at+11.38.29+pm.jpg Case studies - Winterhalter 2 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1562775830821-MQX5I9UFT1A7ZYZS7O5Z/Transparent-image.png Case studies - Winterhalter 2 - Like what we did for this client? Find out what we can do for you by getting in touch today. https://www.justthedrop.com.au/case-studies/winterhalter monthly 0.5 2023-05-15 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1566165559386-1VW1AKDUBK8XCBJQ93ID/Screen+Shot+2019-08-18+at+11.57.58+pm.jpg Case studies - Winterhalter https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1562775830821-MQX5I9UFT1A7ZYZS7O5Z/Transparent-image.png Case studies - Winterhalter - Like what we did for this client? Find out what we can do for you by getting in touch today. https://www.justthedrop.com.au/case-studies/union-beverages monthly 0.5 2023-05-15 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1562775830821-MQX5I9UFT1A7ZYZS7O5Z/Transparent-image.png Case studies - Union Beverages - Like what we did for this client? Find out what we can do for you by getting in touch today. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1566164863519-YGDXP8QGATH8D0UHY8SV/image-asset.jpg Case studies - Union Beverages https://www.justthedrop.com.au/case-studies/loire-valley-wines monthly 0.5 2023-05-15 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/04c3f1c6-3b88-48b3-872f-acb64ec0ee0b/Loire-10.png Case studies - Loire Valley Wines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/e8c65116-be98-4d76-973c-a8da873934fd/Loire-11.jpg Case studies - Loire Valley Wines - Campaign Success The project has driven Australia to the 6th biggest importer of Loire wines in the world (we were 10th) and facilitated Australia’s number 1 Rose in the Off Trade. 3x Achieved media value compared to actual spend by Loire Valley Wines 70% of Australian trade professionals who noted heightened profile of Loire Valley Wines 1.45 Million view (trade and consumer) of Loire Valley Wines content in Australia in 2019 45% increase in Loire Valley still wine exports to Australia (1st 6 months 2019) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/7d448ff5-c273-42db-8539-aad7d527693d/Loire-7.jpg Case studies - Loire Valley Wines - Wine Trade & Media events 320 trade personnel across 8 masterclasses 36 key journalists and influencers across 3 press dinners 7 targeted journalists visited the Loire Valley with ongoing coverage in Gourmet Traveller Wine, Drinks Trade Magazine, Explore Drinks and The Australian Financial Review https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579063664569-TEXEP5QGFKYI8PKRB0TW/Wine-marketing-poster-for-Loire-Valley-Wines.jpg Case studies - Loire Valley Wines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1562775830821-MQX5I9UFT1A7ZYZS7O5Z/Transparent-image.png Case studies - Loire Valley Wines - Like what we did for this client? Find out what we can do for you by getting in touch today. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/b7fd20e8-4d48-4fe3-9ead-16aa3e096ad9/Loire-2.png Case studies - Loire Valley Wines - The Challenge Loire Valley Wines is a trade initiative looking to higher the profile of their wines on a global scale. It is run through the combination of the two French winegrowers associations in the Loire Valley. Understanding what’s in the bottle, where this fits in both drinking occasions, and pricing within the Australian market has been key in building our Media and Social content strategies. The challenge: increase the visibility, ranging and knowledge in the Australian wine trade of Loire Valley Wine. A six year multichannel marketing project to drive the export of Loire Valley wines into Australia. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1575803169015-NBUCW9SAX2GINLV4OS13/LVW-JUN19_07.jpg Case studies - Loire Valley Wines Loire Valley wines producers. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/40b8e12c-a59d-47cf-9d4b-5b503127a70b/Loire-6.png Case studies - Loire Valley Wines https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/b36e6557-dbfa-4b54-a9ae-d3430440f6ed/Loire-Valley-Wines-Brand-Positioning.png Case studies - Loire Valley Wines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684122275560-OSEWZ2JX0DKFA2OYHRIV/Loire-Media-1.png Case studies - Loire Valley Wines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/2eefa81d-1276-45c7-b78a-f2417e60be56/Loire-9.png Case studies - Loire Valley Wines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1575803180744-CXYLO3ZTBKXA73Y5ZWYD/LOGO-ANGLAIS.png Case studies - Loire Valley Wines https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1575803169961-5I8IUBYT6IC6250Z6RZX/LVW-JUN19_02.jpg Case studies - Loire Valley Wines https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684122190014-Z5PYXWET8EDPKZXJD5QC/Loire-Media-2.png Case studies - Loire Valley Wines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.justthedrop.com.au/case-studies/rushcutters-wine-storage monthly 0.5 2023-05-15 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1566163786480-R98G10UUYZ4G4GK70K14/banner.jpg Case studies - Rushcutters Wine Storage https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579066726851-DBMLW32JJYRO2A941PX4/Van-Side-Rushcutters.jpg Case studies - Rushcutters Wine Storage - How did we do it? To start with, we helped with branding. From business cards to van wraps to signage, we ensured that all customer facing material was on-brand. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579066465701-VMHZJUF9EJ7L4IVSZUIJ/Wine-Storage-Facility-Rushcutters-Wines.jpg Case studies - Rushcutters Wine Storage Rushcutters Wine Storage facility interior https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1562775830821-MQX5I9UFT1A7ZYZS7O5Z/Transparent-image.png Case studies - Rushcutters Wine Storage - Like what we did for this client? Find out what we can do for you by getting in touch today. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579066661497-FZG5CN275X806U8ZU378/Magazine_Advertising-Rushcutters-Wine-Storage.jpg Case studies - Rushcutters Wine Storage - Digital asset management Though the storage facility is up and running, we still manage their digital assets across two websites along with monthly SEO and SEM campaign management. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579066559600-OBCB7H10F2HWOOX7J44B/Rushcutters-Bay-Wine-Storage.jpg Case studies - Rushcutters Wine Storage - But we didn’t stop there Next we helped them with their storage facility by taking a deep dive into their clients’ requirements and evaluating everything from shape and size of the units, wine carton sizing, stacking options, making the site accessible 24/7 and providing 24-hour security. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579067207926-YQBNHL1321XXH44XBTMQ/Rushcutters-Wine-Storage-Advertising-Train-Station.jpg Case studies - Rushcutters Wine Storage - Media activity To give the storage facility a push we have also employed OOH Media across our key target demographic in Martins Place, Kings Cross and Edgecliff train stations as well key engaging the Australian Wine Media through both editorial and paid advertising. https://www.justthedrop.com.au/case-studies/born-raised-wines monthly 0.5 2023-05-15 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579751857453-ENLXFRS2CG81TAZO41DE/Born-Raised-Wine-Rebranding-Range.jpg Case studies - Born & Raised Wines Loire Valley wines producers. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579752089891-Z6ZYZP7WNUSMVWNFH0XY/Born-Raised-Wine-Rebrand-Lables-Example.jpg Case studies - Born & Raised Wines To encourage exploration and recruit curious wine drinkers each label has a different artwork, that plays on the textures of the organic, naturally and sustainably produced grapes, and the wine-making influence that hones or nurtures what has been given. Grape varietals and origins are detailed under ‘born’ while the wine makers’ methods are revealed under ‘raised’. Paired with evocative colour palettes that visualise the characteristics of each wine, punchy variant names and a playful brandmark, this endlessly flexible system is both bold and beautiful. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1562775830821-MQX5I9UFT1A7ZYZS7O5Z/Transparent-image.png Case studies - Born & Raised Wines - Like what we did for this client? Find out what we can do for you by getting in touch today. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579751920560-OQ5VFH881L5ZJLR3YGDV/Born-Raised-Wine-Marketing-Rebrand.jpg Case studies - Born & Raised Wines Working with our brand partner Thirst Craft, we undertook a full rebrand, including label, brand mark and presence. We created a content strategy that is a fusion of liquor categories, mixing spirit and craft beer inspirations with natural wine principles to create a light and modern tone that appeals across multiple buyer audiences. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579752120432-ZC8FC3Q31P6HI16KXOQB/Born-Raised-Wine-Rebrand-Business-Cards-Coasters.jpg Case studies - Born & Raised Wines https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579752041635-1OK2DYK6V1A2QXG9PN58/Born-Raised-Wine-Rebrand-Award-Winning.jpg Case studies - Born & Raised Wines With two international design awards already won, increased sales and export interest the new direction is leasing new life into the business. https://www.justthedrop.com.au/case-studies/vin-de-provence monthly 0.5 2023-05-15 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684119497915-RE3ZDNBN88N2KLAQLKKJ/Provence-12.png Case studies - Vins de Provence https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684119500386-YZGVUGUKXN7LLI13XZ9B/Provence-15.png Case studies - Vins de Provence https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684119496795-0MJKG1DLMDK1VZW9VUUT/Provence-13.png Case studies - Vins de Provence https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684119498140-3XG80LVP8FE4Y72Y5MYB/Provence-14.png Case studies - Vins de Provence https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/2bb60503-177a-4804-8c8c-36d89366375d/Provence-Image.png Case studies - Vins de Provence - The challenge Provence is well known globally for its premium, dry rosé wines; but the story was only just beginning in Australia. With consumers increasing their wine knowledge and spend per bottle, Vins de Provence wines saw the opportunity our sunny climate and associated drinking occasions presented. Educating the trade and consumer on what a true bottle of Vins de Provence is, and what reassurance they can get when purchasing was a key objective. Positioning the wines as their own category and building consumer aspiration for sales pull through was another, all with the aim of increasing product choice and volume in market. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684119595907-E5C36AW85N5GYPWAS24N/Provence-18.png Case studies - Vins de Provence https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684119597756-SYBH1T25P9QDOLN7DH77/Provence-19.png Case studies - Vins de Provence https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684119598659-T1R7AOXXNPGE7I7SKL43/Provence-20.png Case studies - Vins de Provence https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/b915b7c5-4dcf-4fbc-a240-d6416d712989/Provence-27.png Case studies - Vins de Provence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684119299211-KSMRMN20QZENGEOHFWLF/Provence-3.png Case studies - Vins de Provence https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684119299439-GS2SAN2IRTXN2FJ0KEY9/Provence-4.png Case studies - Vins de Provence https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684119300699-R5W8E5N8065AZO1G38UT/Provence-5.png Case studies - Vins de Provence https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684119301376-2VFWUCTXF4RXAHIOLRQF/Provence-6.png Case studies - Vins de Provence https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684119302703-OJFRSD350KTN6U5L8140/Provence-7.png Case studies - Vins de Provence https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684119303609-7QTHC0NHBBJ4RO5LI7GP/Provence-8.png Case studies - Vins de Provence https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684119305885-2UTOYE2TYNA5I6960OQS/Provence-10.png Case studies - Vins de Provence https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684119306824-LIBG94UM9Q9MJHMMPJ6Y/Provence-11.png Case studies - Vins de Provence https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/0f1ea173-2c2b-4672-bb51-f24998f36814/Provence-22.jpg Case studies - Vins de Provence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684119873481-IEEIF6LZZ3P0LYYSR9M8/Provence-24.png Case studies - Vins de Provence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684119597567-WF1ZDF39LV25J2BTOFG7/Provence-16.png Case studies - Vins de Provence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684119873253-CM6WM0FQCEPVOQAC6NUA/Provence-23.png Case studies - Vins de Provence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/b9d055e3-d00e-46f2-b049-055f3d5500c1/Provence-21.jpg Case studies - Vins de Provence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/f460edb7-e1da-401b-a2a6-2a9201bf51d7/Provence-Wines-2.png Case studies - Vins de Provence - The solution Telling the story of Provence and it wines was key, removing the negative connotations of the category another. Showcasing the diversity, seriousness and versatility of the wines from the three AOP’s became a central theme. Content creation for consumer publications, mixing food, foodie identities with beautiful imagery brough aspiration to the wines. Backed up with a Strategic mix of events and virtual tastings, consumer and trade media buying, content strategy and development, and key trade buyer engagement. Results The project has driven Australia to the 9th biggest importer of Provence wines in the world (we were 12th) and continues to see double digital growth. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/09259842-ed67-46ca-baa5-8f8b6c8440c5/Provence-25.jpg Case studies - Vins de Provence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1562775830821-MQX5I9UFT1A7ZYZS7O5Z/Transparent-image.png Case studies - Vins de Provence - Like what we did for this client? Find out what we can do for you by getting in touch today. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/79838a4b-7d8d-4b5c-947f-ebe032aef6aa/Provence-Brand-Positioning.png Case studies - Vins de Provence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.justthedrop.com.au/case-studies/ebev-trade monthly 0.5 2023-05-15 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1562775830821-MQX5I9UFT1A7ZYZS7O5Z/Transparent-image.png Case studies - eBev Trade - Like what we did for this client? Find out what we can do for you by getting in touch today. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684124716587-OHQ9H1FDDS5LKJNLXBQY/eBev-6.png Case studies - eBev Trade - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684124716378-0LV1B5H4E4P8KP71S7IC/eBev-8.png Case studies - eBev Trade - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/36f38e88-b21f-4742-bd09-e0311f49e584/eBev-Homepage-Vendors-Image-Compressed.jpg Case studies - eBev Trade - The challenge A six-year-old beverage/tech start up, eBev had been facilitating $150 million in wholesale beverage orders through their platform. But a major pivot during lockdown 1 and a now monetised product needed a relaunch. Professional, tech savvy but human with a sense of community, much like the beverage industry, the brand needed to show the clear brand values of simplifying and empowering the beverage trade. Plus the story needed to be told to drive market acquisition. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684124718809-6RIU23OFOG8OG74FZU28/eBev-4.png Case studies - eBev Trade https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684124717705-9IOYCGUROO5MY4GKS7VC/eBev-5.png Case studies - eBev Trade https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/7beea317-c231-4939-b145-50ad2817d8f8/eBev-3.png Case studies - eBev Trade - The solution A clear, professional rework of the brand with careful colour palate and new tone of voice were employed across new digital assets and Social media. A rework of their customer journeys and customer touch points, a new eDM strategy and execution drive platform sign up. Above the line ads across trade media backed up with Press Office activity have positioned the business for growth. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/4d1ac8b6-bdbc-4510-a53a-fa67aa69cc2a/eBev-1.png Case studies - eBev Trade - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/13691bd6-a196-453c-8d57-9dfb71ba1aeb/eBev-Brand-Positioning.png Case studies - eBev Trade - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.justthedrop.com.au/case-studies/alsace-wines monthly 0.5 2023-05-15 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/92b9232d-c309-4a2c-9393-a5e432c58b8c/Alsace-1.png Case studies - Alsace Wines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/30c86e05-38b2-4b0a-9672-1f1188678b20/Alsace-2.png Case studies - Alsace Wines - The challenge Given the public health situation due to COVID-19, Millésimes Alsace, the must-attend biannual trade fair organized by the Vins d’Alsace, was cancelled in 2020. Facing a second year in a row without any global trade event, Alsace Wines decided to turn to digital solutions – and a partner in the Australian market. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1562775830821-MQX5I9UFT1A7ZYZS7O5Z/Transparent-image.png Case studies - Alsace Wines - Like what we did for this client? Find out what we can do for you by getting in touch today. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/e1165fe6-2d2e-4f0f-b8a9-a383ebf94899/Alsace-3.png Case studies - Alsace Wines - The solution At the interface of ingenuity and popularity, Les Vins d’Alsace launched Millésimes Alsace DigiTasting, the 1st virtual trade show with real-life tastings organized exclusively by cross-industry experts. Actions: Interfacing between the Alsace Wine Association and the Australian wine trade, the project used our direct trade contacts across B2B and Media to build excitement and participation in the digital trade show. From country specific Strategy to execution across Direct digital marketing to the wine trade, a media partnership with key Trade publications, Press Relations and digital creative development and media buying. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/c9ff35c0-24ad-43cb-9023-23271237a5ee/Alsace-4.jpg Case studies - Alsace Wines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.justthedrop.com.au/case-studies/category/Agency+services monthly 0.5 https://www.justthedrop.com.au/case-studies/category/Business+strategy monthly 0.5 https://www.justthedrop.com.au/case-studies/category/Media+PR+%26+content monthly 0.5 https://www.justthedrop.com.au/case-studies/tag/Business+start-up monthly 0.5 https://www.justthedrop.com.au/case-studies/tag/OOH+media+buying monthly 0.5 https://www.justthedrop.com.au/case-studies/tag/Creative+design monthly 0.5 https://www.justthedrop.com.au/case-studies/tag/Sales+process monthly 0.5 https://www.justthedrop.com.au/case-studies/tag/Branding monthly 0.5 https://www.justthedrop.com.au/case-studies/tag/Digital+strategy monthly 0.5 https://www.justthedrop.com.au/case-studies/tag/Full+outsourced+marketing monthly 0.5 https://www.justthedrop.com.au/case-studies/tag/Technology+stack monthly 0.5 https://www.justthedrop.com.au/case-studies/tag/Design monthly 0.5 https://www.justthedrop.com.au/case-studies/tag/Web+management monthly 0.5 https://www.justthedrop.com.au/case-studies/tag/Email+marketing monthly 0.5 https://www.justthedrop.com.au/case-studies/tag/Go-to-market+strategy monthly 0.5 https://www.justthedrop.com.au/case-studies/tag/Brand+identity monthly 0.5 https://www.justthedrop.com.au/case-studies/tag/Consultancy monthly 0.5 https://www.justthedrop.com.au/case-studies/tag/SEM monthly 0.5 https://www.justthedrop.com.au/case-studies/tag/Website+design monthly 0.5 https://www.justthedrop.com.au/case-studies/tag/SEO monthly 0.5 https://www.justthedrop.com.au/case-studies/tag/Wine+label+design monthly 0.5 https://www.justthedrop.com.au/agency-services daily 0.75 2020-02-11 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564716806216-IF6HYBYSRTMI938X8HHN/image-asset.png Agency Services https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1565039870113-8GWONK1G62I97HC3QX98/image-asset.jpeg Agency Services https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564716811652-AR32ZOBPX2SAYQE25EYC/image-asset.png Agency Services https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564716782592-IJ69GEYEX6FKOV4F59BL/image-asset.png Agency Services https://www.justthedrop.com.au/media-pr-content daily 0.75 2020-01-23 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564718430663-UPSZ6WHGAIRJ4LC4ZI9F/image-asset.png Media, PR & Content https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564718412762-ZUFKGO2W62QB8J6G1XRE/image-asset.png Media, PR & Content https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564718421695-WKDNNW8FVOI1R85UWWRJ/image-asset.png Media, PR & Content https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1565037253794-INO92183BQNHPIPDMRLU/image-asset.jpeg Media, PR & Content https://www.justthedrop.com.au/about daily 0.75 2023-05-15 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579753344697-X06TBEJ1WXN7RTTAVO8O/Thirstcraft-Logo.png About - Thirst Craft Thirst Craft is a strategic drinks packaging design agency, covering all areas of brand creation and packaging. From using strategy to distil each brand's promise right through to finessing the final print, their process ensures each brand is both creatively rare and commercially right. Born from a love of drink and design, their specialist team works across all elements of brand strategy, design and execution — from powerful positionings right through to flawless finishes and anything in between. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1566170630522-F73FJ6FYLSO6W0YQGTLP/Laura-Coutts-Profile-Photo.jpg About - Laura Coutts Web Consultant / User Experience Designer Laura is a code nerd with a passion for finding simple and elegant solutions to complex problems. She has over 12 years’ experience in human-centered web design, content development, search engine optimisation and web marketing. And that means you’ll get a blend of skills that help your business generate more business. She firmly believes that great websites are built on a foundation of knowledge and understanding; of a business, the industry it operates in, its competition and its users. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579753125657-HEG65GV8H8199TP1DLVT/Russell+Tulett+-+Bio+photo.jpg About - Russell Tulett Senior Account Manager, Just The Drop Russell has spent the last six years building his knowledge of both the French and Australian food and wine trades. A former government advisor, his experience ranges from establishing market opportunities for family-owned producers through to developing multi-year promotional campaigns for some of the world’s largest wine regions. Bilingual in French and English, Russell’s specialty lies in bridging the continental gap between region and retailer, winemaker and wine-drinker, terroir and trade. He is driven by putting the right drop into the right hands, achieving great experiences for consumers and outstanding results for clients. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1566875816230-OE94KMX0QSF9KNWMPXLX/Born%26Raised-13.jpg About - David Messum Name : David Messum Position : Director Founder and director of Just the Drop, full time wine marketeer, part time professional (dreaming) cyclist. WSET Diploma, IDEM, Prince2, MSCE https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564556205363-26P6FWMQ5XO2D44IGTY3/Riedel-GVS-Logo-BLACK-Logo-Transparent-Background-300x233.png About - Riedel - The Wine Glass Company (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564556204949-GLRKSPK2RRRDX9OJ5RX6/SAint+Wine_White%26Gold.png About - Saint Wine (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564556205002-ABQKEIBXOWE0H6F1QJPC/logo-diversified-mobile.png About - Diversified Communications Australia (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564556205648-JW42YJZMKM0XFAJCKO3U/Drinks-Collective.png About - Drinks Collective Show (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1566161495156-M8R465ASNEGYR5LEWETD/Winterhalter_Gastronom_logo.svg.png About - Winterhalter Australia (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564556208155-1SLEL271Q8B8OQIWO3LG/Classeq_logo_2018.png About - Class EQ (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564556210048-BLBFA863NVQWCKAZNL48/LOGO-ANGLAIS.png About - Loire Valley Wines (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564556210453-82KPVIJ3VV9UCJAKSVOO/Wine+Storage+Aus+Logo+BLACK.png About - Wine Storage Australia (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1566161489501-0DFOOMH3PBLC0YEZ3RFZ/SWT%2B-%2BMain%2BLogo-500.png About - Sydney Wine Tasting (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1566161491627-6S8WKK98ESBAQ4ZXXSCD/PTSConsultingGroup-Logo.png About - PTS Consulting (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1566161496132-IOW1FYKF46ST97O8W9LP/UWS_Logo_Black.png About - Urban Winery Sydney (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1564556206236-JAZQ13BIAN3DGYTF76X2/FFA-Freedom-Platinum-Sponsor-Logo.png About - Fine Foods Australia - Freedom Group (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1566162302118-NZE27TYCN133QI8AF0EU/static1.squarespace-2.png About - OneServe Drinks Solutions (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579755648287-I2FJMVGA2D5J0BH2A03W/Logo-drinks-trade-white-orange.png About - Drinks Trade (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579755934227-TWKWXVJ0WQOPNWCHS2YL/ADF-TradeOrganizationLogo.png About - Anivin de France (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579756686335-K7I4G9AMEC9NQ34C3PRA/Logo+%281%29.png About - Vins Alsace (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1579756907307-I1QNR40I9OR2WY4P6ATI/static1.squarespace-4.png About - Born & Raised Wines (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114034995-P9QY6PUCD4VZNUNNSVRS/Accolade-Wines-Logo.png About - Accolade Wines (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114034992-RQMT5ZJX37TNG84KWPRO/AIX-Rose-Logo.png About - Aix Vin de Provence (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114036004-XGROWNCDE362AOUN2G5I/Brooks-Hard-Seltzer-Logo.png About - Brooks Hard Seltzer (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114036021-3QH3694L8SBBKN83YVIP/Business-France-Logo.png About - Business France (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114037468-N4EXJYLQ0UKERDO2EML0/Conseil-Interprofessionnel-Des-Vins-De-Provence-Logo.jpg About - Vins de Provence (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114038068-8DOCVV59DIHO8I6BK8SB/EBev-Logo.png About - eBev (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114038558-1TUDM3SX0RFOVR2714R7/Grant-Burge-Logo.png About - Grant Burge Wines (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114039379-PA0IMU3C4H6D95YTUUCA/logo-born-to-be-authentic.png About - Born to be Authentic (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114039834-9AYMO3XQ4TUW794N3L0R/Mack-Schuhle-Logo.png About - Mack & Schühle AG (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114040182-KDX3Z2BWLLK8Q4GDUD5B/Naoussa-Wines-Logo.png About - Xinomavro Naoussa Wines (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114040634-BPW2OFSDDV84D87CEX17/NovaCert-Logo.png About - NovaCert (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114041500-SZ3L82X309GTQVES5L1X/Provolone-Valpadana-logo.png About - Provolone Valpadana (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114041716-C4V5XYGUUNMLG1G3NOB6/Rushcutters-Wine-Storage-Logo.png About - Rushcutters Wine Storage (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114042286-EFPKD42JCIX9UL9SZSWP/Seven-Zero-Eight-Gin-Logo.png About - SevenZeroEight Gin (Copy) https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1684114042560-PR5YSTECYFZVJ5XKCXA0/Union-Beverages-Logo.png About - 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Coping with Covid-19: playing the long-game Whilst non-essential travel for passengers has virtually ceased, goods still continue to flow in and out of Australia. https://www.justthedrop.com.au/the-drop-blog/australia-wine-buying-season-2020 monthly 0.5 2020-04-09 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581637932408-BOM5W4JC6T3FATD9NWV1/wine+magazines+australia Wine & Beverage Industry Blog - Wine buying season https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581636496923-D43MRO9Z4Z0CS09DZXWA/Table_Wine_Bottles_Buyers Wine & Beverage Industry Blog - Wine buying season https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581637530828-FVJ5ROEMXPBU2O7ZF127/Red+and+white+tasting+glasses Wine & Beverage Industry Blog - Wine buying season https://www.justthedrop.com.au/the-drop-blog/tariffs-trade-turmoil-world-wine-market monthly 0.5 2020-03-25 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1582514037196-5DBTN9V7C7ZPFZU4VLM8/birds-eye-view-photo-of-freight-containers-2226458.jpg Wine & Beverage Industry Blog - Tariffs, trade and turmoil: The current wine market https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1582515155108-Z5XS34GGYPDMODWP4U9X/dave-weatherall-vIDwXIkbkOk-unsplash.jpg Wine & Beverage Industry Blog - Tariffs, trade and turmoil: The current wine market Restaurants in China have been virtually emptied by the COVID-19 outbreak. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1582587523868-QPZVMT2RLJWX672LZURL/accident-action-danger-emergency-260367.jpg Wine & Beverage Industry Blog - Tariffs, trade and turmoil: The current wine market Bushfires has wreaked havoc in Australia, with damage to vineyards and the 2020 harvest. https://www.justthedrop.com.au/the-drop-blog/ask-the-experts-peter-nixon-rose-2020 monthly 0.5 2020-03-04 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581638676796-CZY12682YMPS547VGLWT/wine+glasses+rose Wine & Beverage Industry Blog - Ask the experts: Rosé https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581638802440-THY7ZOCF3LSCIPQHKWQY/rose+flutes Wine & Beverage Industry Blog - 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5 consumer behaviours during Covid-19 (and what to do about them) Consumers are spending more time online, whether that be for work, communicating with friends and family, or for entertainment. Placing your messaging strategically around this content can increase your reach. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1586409530721-AK1A2V11RA5I1GIY5YMT/a-r-t-paola-gJzifKQrTS8-unsplash.jpg Wine & Beverage Industry Blog - 5 consumer behaviours during Covid-19 (and what to do about them) Merchandising is crucial to making your products visible to consumers, particularly with reduced time spent in-store. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1586408992444-23Y09IUEK2L1855B60OA/shopping-covid19-coronavirus.jpg Wine & Beverage Industry Blog - 5 consumer behaviours during Covid-19 (and what to do about them) https://www.justthedrop.com.au/the-drop-blog/branding-packaging-design monthly 0.5 2020-02-27 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581642087707-SMS04EOX0VXPPTJK2T70/2019_10_BORN_AND_RAISED_009.jpg Wine & Beverage Industry Blog - Branding and Packaging https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581640026877-SDLTRAGWJBIRKQD3VL6X/2019_10_BORN_AND_RAISED_001.jpg Wine & Beverage Industry Blog - Branding and Packaging https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581640372622-KR4SA4NT2EBLBJBNX40Y/19+crimes Wine & Beverage Industry Blog - Branding and Packaging Treasury Wine Estate’s “19 Crimes” wine, with the Living Wine Labels app. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581643807847-XKPWE5F15VY0OU7B158L/Wine_Label_Design_SAvB.jpg Wine & Beverage Industry Blog - Branding and Packaging Just the Drop’s strategy work and design agency Thirst Craft’s branding for Born & Raised Wines. https://www.justthedrop.com.au/the-drop-blog/ask-the-experts-light-reds monthly 0.5 2020-03-16 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1582607474158-V7W5I5W1BFBV2XCK3QH8/person-pouring-red-wine-on-wine-glass-2448729.jpg Wine & Beverage Industry Blog - Ask the experts: Light Reds https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1582606997695-6MRYKGNM5S6RU1ORDAQ6/red+wine+2.jpg Wine & Beverage Industry Blog - Ask the experts: Light Reds https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1582607444787-7W35D7UGL33928ES8AJK/red+wine+1.jpg Wine & Beverage Industry Blog - Ask the experts: Light Reds https://www.justthedrop.com.au/the-drop-blog/category/Wine+Tasting monthly 0.5 https://www.justthedrop.com.au/the-drop-blog/category/Corporate+Business+Events monthly 0.5 https://www.justthedrop.com.au/the-drop-blog/tag/Popular monthly 0.5 https://www.justthedrop.com.au/the-drop-blog/tag/Editor monthly 0.5 https://www.justthedrop.com.au/thirst-craft-case-studies daily 0.75 2020-02-16 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861595611-XYJ46G2AAPHVCIDJDPO4/image-asset.jpeg Thirst Craft Case studies https://www.justthedrop.com.au/thirst-craft-case-studies/born-raised-wines monthly 0.5 2020-02-16 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861555925-PYAXUU6EENR0AK190KKD/image-asset.jpeg Thirst Craft Case studies - Born & Raised Wines Working with our brand partner Thirst Craft, we undertook a full rebrand, including label, brand mark and presence. We created a content strategy that is a fusion of liquor categories, mixing spirit and craft beer inspirations with natural wine principles to create a light and modern tone that appeals across multiple buyer audiences. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861565644-PX9DYWBU073KTK0N18FC/image-asset.png Thirst Craft Case studies - Born & Raised Wines - Like what we did for this client? Find out what we can do for you by getting in touch today. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861552614-QEWQ8N34UM05FR1RL84F/image-asset.jpeg Thirst Craft Case studies - Born & Raised Wines Loire Valley wines producers. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861560771-2IV398INUOU4U56YNCAZ/image-asset.jpeg Thirst Craft Case studies - Born & Raised Wines https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861563369-F3AW320H5X780LKXRXC4/image-asset.png Thirst Craft Case studies - Born & Raised Wines With two international design awards already won, increased sales and export interest the new direction is leasing new life into the business. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861558260-4QPPE81N4TNXXM2PLJXC/image-asset.jpeg Thirst Craft Case studies - Born & Raised Wines To encourage exploration and recruit curious wine drinkers each label has a different artwork, that plays on the textures of the organic, naturally and sustainably produced grapes, and the wine-making influence that hones or nurtures what has been given. Grape varietals and origins are detailed under ‘born’ while the wine makers’ methods are revealed under ‘raised’. Paired with evocative colour palettes that visualise the characteristics of each wine, punchy variant names and a playful brandmark, this endlessly flexible system is both bold and beautiful. https://www.justthedrop.com.au/thirst-craft-case-studies/overtone-brewing monthly 0.5 2020-02-19 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861622327-3AGXJ0BCXQENFKJNKBB4/image-asset.png Thirst Craft Case studies - Overtone Brewing - Like what our branding partner, Thirst Craft, did for this client? Find out what we can do for you by getting in touch today. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861612969-SYLKMQF3D1A4XRJ8FIW4/image-asset.jpeg Thirst Craft Case studies - Overtone Brewing Loire Valley wines producers. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861615652-92VUBK3DSB1T2U7JD5MV/image-asset.jpeg Thirst Craft Case studies - Overtone Brewing With bottle shop shelves looking increasingly like an eclectic art gallery, we needed to ensure that Overtone made an immediate and sustainable impact without sacrificing creativity. Inspired by the founder’s favourite music scene, techno, Thirst Craft created a brand that captured the cutting edge graphics and cult status of iconic record labels. An extended wordmark and strong ‘O’ device created an impactful and ownable brand which would look at home on an underground club poster. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861620529-QO5MTY7EEQNDQG6DYWPF/image-asset.jpeg Thirst Craft Case studies - Overtone Brewing This design is as pragmatic as it is powerful. With infinite pattern possibilities that can be turned round at speed, Overtone are able to continue their innovative brewing while keeping their brand strong and their labels fresh. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861617939-3FWSZPF0PV8AB8UVIXR9/image-asset.jpeg Thirst Craft Case studies - Overtone Brewing To create their content, Thirst Craft turned to the brewery’s name. Overtones are frequencies that alter the qualities of a sound. To translate this idea into a design, Thirst’s team used lines and colour to create visual illusions which changed the qualities of the label in front of your eyes. These patterns tied in with the styles of beer as well as creating a piece of art on shelf. https://www.justthedrop.com.au/thirst-craft-case-studies/storywood-tequila monthly 0.5 2020-02-19 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861572887-DG8PB8IMALUP5M8FR7ZT/image-asset.jpeg Thirst Craft Case studies - Storywood Tequila Loire Valley wines producers. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861575587-2UW6R2QZ091K8JZ09A0Y/image-asset.jpeg Thirst Craft Case studies - Storywood Tequila Inspired by the brightly painted walls of Mexico and Scotch’s bold number cues, the brand shows there are two sides to every Storywood. Storywood’s ‘live free, sip slow’ message sits proudly at the heart of every bottle and communication, while hand drawn tattoo-style illustrations tell the creator’s story and create a rich brand language. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861584070-AT4KZ6HPX67B3M8B8IVV/image-asset.png Thirst Craft Case studies - Storywood Tequila - Like what our branding partner, Thirst Craft, did for this client? Find out what we can do for you by getting in touch today. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861582044-ILM3Y2JVJ8BNKGFN7KIH/image-asset.jpeg Thirst Craft Case studies - Storywood Tequila Thirst’s colour strategy sees the core range keeping it vibrant, two-tone and fun, while the cask strength range is more earthy and serious using a solid colour to dial up premium cues. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861579957-IWV1V985XIJHZRH0TORJ/image-asset.jpeg Thirst Craft Case studies - Storywood Tequila https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861577833-FOBD1RID2W81ARO8HYTG/image-asset.jpeg Thirst Craft Case studies - Storywood Tequila Thanks to consumers still feeling the hangovers from lime and salt slammers, Thirst’s new brand not only educates them about Storywood's unique product, it also slows down the drinking culture surrounding it from shots to sips. https://www.justthedrop.com.au/thirst-craft-case-studies/square-root-soda monthly 0.5 2020-02-19 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861605334-J5WG331JFMC9AZ1JC42N/image-asset.png Thirst Craft Case studies - Square Root Soda - Like what our branding partner, Thirst Craft, did for this client? Find out what we can do for you by getting in touch today. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861593087-9RCLDE32YDHLZFM0C0QX/image-asset.jpeg Thirst Craft Case studies - Square Root Soda Square Root is Soda Made Right. It’s soda made with passion, personality and principles. The Square Root team had so much to say about each soda, Thirst Craft decided to bottle all the juicy bits with a fruit-sticker-inspired brand. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861600590-GABFJTA552BBAAJADI2Y/image-asset.jpeg Thirst Craft Case studies - Square Root Soda "We were so attached to our original branding that to even think about changing it required a lot of convincing but we'd decided it was time. We approached Thirst because of their amazing work with Fullers and Thornbridge and I loved the whole process from start to finish. We had so much fun working with Thirst on every detail of the new Square Root and it's really refreshing to work with people who push your ideas further and help you come up with something amazing. They're an amazing team of people who really got involved in our world of Non-Stop Fizzy Pop and took it to the next level.10/10 would rebrand with them again (except we love the new branding so much it's not changing.)." - Robyn Simms, Co-Founder & Soda Popper in Chief https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861590350-CPHQT0RS21FF21ED0M5U/image-asset.jpeg Thirst Craft Case studies - Square Root Soda Loire Valley wines producers. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861595611-XYJ46G2AAPHVCIDJDPO4/image-asset.jpeg Thirst Craft Case studies - Square Root Soda Held together by a confident new wordmark, fruit stickers layer to tell the story of each soda. Peel and reveal neck labels add a collectable element to the renewed range, while one-liners add some personality to pack. With limitless combinations, Square Root’s fruit stickers can live anywhere, spreading the Soda Made Right message to the masses. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861598213-EY23HWPLY9WZ1MG0W3N9/image-asset.jpeg Thirst Craft Case studies - Square Root Soda https://www.justthedrop.com.au/thirst-craft-case-studies/wild-island-gin monthly 0.5 2020-02-19 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861659799-6ZNU85Z06COIH9RJHOA5/image-asset.jpeg Thirst Craft Case studies - Wild Island Gin “We appointed Thirst to develop the assets for Wild Island Botanic Gin, asking them to bring a real atmosphere of the island from which we source our wild botanicals. We wanted a contemporary look and feel and what they delivered helped us exceed already lofty ambitions. Our overall sales doubled in the first six months and are on course to double again up to our financial year end, and, undoubtedly, we can attribute much of this to a highly original visual representation of what our brand stands for” - Keith Bonnington, Managing Director https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861661864-OD1EKWCIRC2I5JUUYV60/image-asset.png Thirst Craft Case studies - Wild Island Gin - Like what our branding partner, Thirst Craft, did for this client? Find out what we can do for you by getting in touch today. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861650923-7CHUK75XEPY8IBR52RWM/image-asset.jpeg Thirst Craft Case studies - Wild Island Gin Loire Valley wines producers. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861658124-3EDBAYYC082LS8PY5IY6/image-asset.jpeg Thirst Craft Case studies - Wild Island Gin https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861653639-BMAU8COF5XPHTH57D0PD/image-asset.jpeg Thirst Craft Case studies - Wild Island Gin Visiting the island on a tiny wind-battered plane, Thirst’s artists were taken with the landscape’s rugged, organic, ever-changing beauty and sought to capture it by using an equally unruly medium; watercolour. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861655912-J7OJVS242RCFGPYFEFYQ/image-asset.jpeg Thirst Craft Case studies - Wild Island Gin Letting the watercolour flow wild and free, the team found formations and shapes evolved naturally to create a beautiful pattern for the premium brand. Pairing this with a simple wordmark that nods to the island’s Viking heritage, Thirst then achieved the perfect finish by printing their design on both sides of the transfer. https://www.justthedrop.com.au/thirst-craft-case-studies/thornbridge-brewery monthly 0.5 2020-02-19 https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861643301-UPIKPRFY6239TZU9DV1O/image-asset.png Thirst Craft Case studies - Thornbridge Brewery - Like what our branding partner, Thirst Craft, did for this client? Find out what we can do for you by getting in touch today. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861641103-2TS4O3SLND1ZJN76H975/image-asset.jpeg Thirst Craft Case studies - Thornbridge Brewery “Working with Thirst was an absolute pleasure. Creatively they were superb and totally understood our heritage, this transferred into can designs which have quickly become the envy of other breweries and the must buy can of the consumer. We are a Brewery that has been based on innovation over the years, however, when the concepts were delivered by Thirst I was reminded of a quote by Coco Chanel 'One cannot be forever innovating. I want to create classics' – I truly believe that we now have modern classics in beer can design.” - Simon Webster, Chief Executive Officer https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861630682-P0QEH5RX458QK4ERS44X/image-asset.jpeg Thirst Craft Case studies - Thornbridge Brewery Following a full immersion with the board and a supermarket safari, Thirst Craft knew what they had to do to restore this beacon of British brewing; they needed to go back to where it all started and open the doors to Thornbridge Hall. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861636305-C6Z0R1LL8QF48SMRSS09/image-asset.jpeg Thirst Craft Case studies - Thornbridge Brewery https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861633351-W8WA1684Y3W2CCOWV0IC/image-asset.jpeg Thirst Craft Case studies - Thornbridge Brewery While walking the grounds and corridors of the Hall, the designers at Thirst Craft found inspiration in the decorative detail of the main fire’s mantelpiece and converted this into a premium pattern. By merging Thornbridge’s classic monogram and bold colour palettes with this new bespoke pattern, Thirst’s team created a strong brand family. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861627959-TM31B2O2B5NF3ER6DPM4/image-asset.jpeg Thirst Craft Case studies - Thornbridge Brewery Loire Valley wines producers. https://images.squarespace-cdn.com/content/v1/5d23d981027da800011f40f4/1581861638641-88S0JUDWHLW9JQEE4O18/image-asset.jpeg Thirst Craft Case studies - Thornbridge Brewery These strong brand assets extend effortlessly across every touchpoint from bottle to bar, can to secondary case. And the result? The cans were sold out before they were even produced thanks to Tesco buying the lot. A year on, Thornbridge has had their most successful year to date, Jaipur can is the best selling SKU and they have had to increase production by 20% to meet demand. https://www.justthedrop.com.au/thirst-craft-case-studies/category/Branding+%26+Packaging monthly 0.5 https://www.justthedrop.com.au/contact daily 0.75 2023-05-15 https://www.justthedrop.com.au/privacy-policy daily 0.75 2019-07-11 https://www.justthedrop.com.au/terms-conditions daily 0.75 2019-07-11