Rushcutters Wine Storage (RWS) came to us with a great brief. We want more people to store wine with us. Now that’s an objective, easily measured. So what did we do?
Firstly we looked at the competition and identified the clients unique preposition and selling points. Location and service stood out so these became our focus points.
We rebranded RWS into a more premium brand identity, whilst still retaining their excellent value for money proposition. This included all logos, business cards and print collateral.
We wanted to push the brand further than just its great location, so we employed an affiliate marketing program with NSW wine producers, bloggers and Sydney CBD based venues like Merivale and Fix St James. Running “Why cellar wine” workshops and a hugely successful aged wine dinner as part of the Crave Food Festival we continued to build brand recognition in both on and offline. Our social Klout score peaked during the food festival as did daily web traffic. Shortly after the cellar was at capacity.
In January 2013 a second cellar was opened increasing the offering three fold, and that’s only the start.
“Just the Drop have rebranded and built a solid digital and offline marketing strategy for Rushcutters Wine Storage. We have gone from 7% to 100% rental capacity within a year and have now expanded the business by more than 300%. Just the Drop continue to provide innovate wine specific marketing strategies that run across the Web, PPC, SEO, Print and affiliate marketing. The combination of wine knowledge along with marketing and business consultancy has successfully shaped our business model for the discerning wine collector. I wouldn’t hesitate to recommend Just the Drop.” Dale Rockell – General Manager RWS
Check out the RWS website portfolio