Client: Born and Raised Wines
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Born & Raised Wines Brand Identity & Packaging

This new wine brand was targeted at the upcoming aspirational millennial wine drinkers , however the brief was not to alienate those in their 40’s and 50’s.  Mixing a premium product, alternative styles of wine and an urban/rustic look the brand takes cues from street and tattoo art to give a classy but edgy look.

The “Wines from the Other Side” tagline is a subtle reference to the alternate reality where these wines were born from, busting out through the wine bottle in a twisting organic mess of vines and vegetation. The label design has been shortlisted for two design awards to date and proves to be popular with both the trade and consumers alike.