Who?
Identify the different prospects in your customer database and cellar door lists. Segment them by:
- Purchase behaviour
- Favourite varietal
- Spend
- Frequency of purchase
What value are they to your business? Red, white or rose? Understand who your customers are and talk to them on a one to one basis.
What?
What do your customers really want to receive? New releases, vintages, promotions by wine colour or varietal? Through analysing your data we can see what is likely to appeal and therefore increase your revenues through thoughtful targeted campaigns!
Don’t have this data, let us help you capture it:
- eCommerce
- Online surveys
- Cellar Door purchases
- Competitions
- Shows and events
When?
Not only can data tell you who to target, it can also be used to decide when a campaign is sent to a customer. For example, data can trigger campaigns based on events and behaviours such as:
- Wine club renewals
- Haven’t purchased for a set time period
- Seasonal campaigns e.g. New Releases, Christmas, Vintage specials
When are your customers most likely in need to purchase a case or two? Get this right and the likelihood of purchase increases dramatically, and that drops more in your back pocket!
Where?
How about letting your customers know about a local event or tasting, a new state release, or maybe a new restaurant is stocking your wine. We can identify geographical data selections through post codes, thereby targeting relevant segments based on where they live. Better still let us organise a cross sell promotion in conjunction with a local restaurant; it can be a win for all parties!
