Instagram ads in Australia

Instagram Ads Land in Australia

They’re here. As of yesterday Instagram has rolled out ads in Australia as part of the second wave to release in feed advertising on the platform along with the UK and Canada. Reportedly, brands like Vegemite, Tourism Queensland, Ben & Jerry’s, Toyota, Flight Centre,  and...
Gourmet Traveller Advertorial

Native Content for Wine Marketing

In the multifaceted world of marketing, it is easy to get lost among great terms like advertorials, sponsored stories, content marketing and native advertising. Rightfully, our clients are asking: what’s the difference and which of these opportunities should we choose to promote...
Instagram logo

Instagram rolls out ads in Australia

Photo-sharing social platform Instagram has announced that it will roll out in-feed ads to Australia, Canada and the UK later this year. The company owned by Facebook has been trialling ads in the US since the end of last year with a small number of selected brands which already...
Title Tags on website for SEO

Title Tags for Wine SEO

  One of the most important factors in boosting organic search results for your wine or hospitality brand is getting your Title Tags right. It’s one of the first things we look at, so here is a quick rundown of what we are talking about in relation to wine SEO. The title tag...
Facebook ad dimensions

Facebook: New Look for Right-Column Ads

After rolling out a new streamlined layout for brand pages in March, Facebook now announced that it will also change the look of ads in the right-hand column of the News Feed in the coming months. The ads will be bigger, use the same dimensions as News Feed ads, and there will be...
New Facebook Layout for brand pages

New Layout for Facebook Brand Pages

Facebook has announced that it will be rolling out a new streamlined look for pages, similar to the layout of the News Feed and personal profiles. The update presents a cleaner and more organised structure on the page and users will no longer have to scan two columns back and...
Facebook Logo

Is Facebook Killing Brand Pages’ Organic Reach?

Facebook ended 2013 with an irritating bang – the platform drastically changed how brand content is distributed in the news feed and it didn’t go unnoticed. Some clients have come to us and asked why suddenly the reach on their brand page was dropping rapidly. Here’s the answer:...
Winterhalter Email Marketing

15 Reasons You Should Love Email Marketing

There have been few reports out in the interweb claiming email is dead, I can’t figure if this is a purposeful hoax or just plain laziness. Anyhow our business happens to send out over 250,000 emails a year across our client base, and we know that they work very well. Don’t get...
Customer Value

What Digital Channels Sell More Wine

With the number of digital channels now available to marketeers it is worth taking stock and having a look at what they mean to you and your strategy. In terms of selling more product direct to the wine drinking public I thought I would have a look at where these customers are...
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